What causes us to be creative one day and completely blocked the next? Where do our sudden creative insights — our Eureka! moments — come from, and how can we generate more of them, more consistently? What brand of creativity is best suited to business?
Based on the latest research into how creative individuals and firms succeed, David Burkus, author of the book, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas sets the record straight on 10 very popular but mistaken beliefs, such as:
— The Eureka Myth: The truth is, creative insight typically takes gradual effort, not a sudden spark.
— The Breed Myth: The truth is, creativity is not a trait that only certain individuals hold.
— The Originality Myth: The truth is, creative ideas are actually combinations of older ideas.
— The Brainstorming Myth: The truth is, creativity requires more than the rapid generation of ideas.
So if you hate those brainstorming sessions which end with tons stuff on the walls but no clear direction — think about scheduling creativity breaks once a day.
Go for a walk outside. Kick back and listen to music. Walk away from your computer. That might be all the inspiration you need for you next great idea!
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